(Music Theory) 'Reception Theory' & 'Uses and Gratification Theory'.

Reception Theory:

one paragraph:

People who read the Digipak will mostly be people who have chosen to buy it themselves and therefore want to look at it (unless it as been a gift or they are reading it in a shop or at a friend's house) and in any case, if a person has chosen to pick up this particular Digipak then they will want to read it. This means that they will be an active audience. However, they may be slightly passive if they are listening to the music and happen to have picked up the case to read it. This means that I will need to make the Digipak exciting and eye catching so that they want to read it.

one sentence:

Understanding why people use the media that they do, rather than focusing on the content of said media.

one word:

Why.

How does this link to global media?

Companies need to understand their market, part of which is understanding why people choose the media that they do. They will not make their media product global if it cannot even be sold successfully in their own country.

Uses and Gratification Theory:
What I want people to get out of my Digipak:

• Social Interaction- having common ground for conversations
•  Identify-being able to identify with a part of the band
•  Inform & Educate-learning about the band
• Entertain-it's important that the audience enjoys reading the Digipak.

With all of these points put together in my Digipak, the audience will enjoy it more and be fulfilled in more ways than one.


Audiences respond differently to texts based on past experiences, genre preferences, opinions, critics and also things like gender or age. I will need to capture a large audience to be successful and so my Digipak needs to be able to branch out to all different kinds of audiences. This will impact my planning greatly because I want my Digipak to be widely enjoyed, not just by members of a specific genre.