Institutions And Audiences-Music Channels.

Institutions and Audiences.

MTV

MTV is a Music channel that launched on August 1^st 1981 and is still going strong today. It has now evolved into 8 sub-categories (pictured right) and shows programmes and documentaries as well as all different genres of music. I like that it shows so many different styles of music which appeals to a niche audiences and all kinds music lovers. Although I don’t like that it now exhibits TV shows (16 and pregnant, My Super Sweet Sixteen). I believe that the channel should show what it was invented to-music in all its different styles and cultures. The things that are mainly advertised on the channel are its own programmes and some music festivals; however the advert breaks are only short to allow for more viewing time and less audience boredom. Our band would feature on either MTV rocks or MTV Hits because our band’s genre is pop rock, however they have had some greatest hits. MTV Hits may be more appropriate as the rock channel may show more ‘heavy’ than ‘soft’ rock, also MTV Rock may have an older or less mainstream audience.

Viva

Viva is a music channel that was launched on 26^th October 2009 by Alexandra Burke, it replaced TMF. It is also owned my MTV. Its audience is 0.2% of the UK and its slogan is ‘up your viva’. In this respect it is a better channel than MTV because the slogan makes it catchy and easy to remember. Nevertheless MTV is bigger and more well-known and the idea of music genre sub-categories makes it different in a good way as the viewer can select the channel that shows only the genre of music that they want to watch.

4music

4music launched on the 15th August, 2008 . It replaced ‘The Hits’ and is the only Channel 4 band within the Box Television network. The channel shows what is in the UK top charts each week, meaning that the content alters slightly on a regular basis which keeps it fresh and hooks viewers as they want to see if their favourite song has made it to number one each week. Channel 4, E4, T4 and 4music are all very well-known channels in the UK, and are associated with a young audience.

I would like to exhibit our music video on MTV Hits because the channel’s audience profile matches Mcfly’s target audience by being well-known to a large audience that specifically wants to see music in the ‘Hits’ category. This channel features a band’s best-received song videos which would make it an honour to the band for one of their songs to be shown. When the audience see a song on MTV Hits, they know that it must have been good for so many people to have liked it which makes for good band publicity.