More Relevant Digipak Analysis.

This is a Digipak which Mcfly have already produced called 'Radio:Active'. It is done in the style of a notepad with doodles, cartoons and scribbled notes all over. The notes are the song lyrics and give the audience the feeling of being able to see the thought process behind the lyrics of each song ad have been written in a font similar to a typewriter which gives a vintage, simplistic look. The colour theme is very dark and male-friendly with blues, greens and whites. There are also photographs of the band taken outside, which tends to represent freedom. The cartoon microphone (front cover and disc) is an interesting concept because it is as though the microphone itself is the one singing. The photos and the note pages are merged together to give the Digipak a kind of collage/thrown-together type of look. It is all very informal and casual to go with the band's cool rock image.

This is 'Loud' by Rihanna. It comes in a clear plastic cover with the title and name of the artist on, so that once you take the cover off there is just a plain photo of Rihanna. The photos have all been taken on the same photoshoot as she is wearing the same clothes, which gives continuity and her eyes are closed in all of them to show deep thought or ecstasy. The colour scheme in this Digipak is red, pink, blue and white. The roses match her hair, and the CDs (which are also roses) match her dress. It is a very simplistic Digipak which represents how she believes her music is so good that she doesn't need to dress it up with lots of pictures and extras for it to sell. The lighting is very high on the close ups of Rihanna, but in the big picture that makes up the entire back panel layout, everything is quite dark apart from the singer to make her stand out. Young people today (such as Rihanna's target audience) want to party and be 'LOUD' as her title suggests, which helps her to identify with and reach out to them.

Here is 'Animal and Cannibal' by Ke$ha. The cover shows two images of the star merged together, one being her 'normal' side and the other demonstrating the 'animal' within. This could relate to a young target audience as they act normal through the working week but then transform into party animals on weekends. The Digipak includes tracklists, song lyrics and photogaps of the singer. Seeing as she is the star alone, she is the only person on the Digipak. The images on the front and back covers look as though they have been roughly stapled together and there is a 'warning' label on the front to show off Ke$ha's raw, punky look. Even the fonts on the front and back pages look edgy and rough. In the images where you can see her body, she is not wearing a lot which tells the audience that her sex appeal is very obvious ad important to her and her music. There are a lot of blues reds and whites in the Digipak which-together with a picture of the flag-symbolise the USA (where she is from). The page layouts include text overlapping images of the most prominent design feature-space. Space represents both freedom and the idea of the strange and unknown which may be something that Ke$ha uses to promote and describe herself as.