Star Image.

As we have seen before, there are no 'bad' pictures of Mcfly, their image is very positive and young people-friendly. Using Mcfly as our 'star', I will analyse photographs of them to come up with some guidelines for their image in the main picture on the Digipak.

Simply by typing 'Mcfly' into Google, I find 15,600,000 results. These pages are just filled with pictures of the band throughout their career smiling and posing.

Here are some of the more up-to-date images of Mcfly:
(All of these photographs were taken of the band at events in recent years and were 'unplanned' in that they were not taken professionally. Most are from the media.)


These first three photographs show the band at awards or events where they knew they would be photographed for magazines and they have chosen to wear matching suits for each event to show that they are together as a package. Three of the members have their hands in their pockets to look casual, whilst Danny has his hands held in front of him to look smart.
 
The band have gone for a very fashionable, vintage look. Tom is wearing 'geek glasses' to be on trend. Interestingly, half the band have their hands in front of them, and half have their hands in their pockets. I doubt that this was intentional as the photo looks improvised in a moment. The band always look very at ease and relaxed in photos, they are not trying to hurry and leave or avoid the camera. They have a very formal, gentlemanly and modern image.

 The boys are very matching here, they are all wearing the same shoes, trousers, braces, tie and shirt and even have their sleeves rolled up to the same point. This shows solidarity as a band. The 'hands-in-the-pockets' pose is now seeming to be quite a trademark for the band, and here we see Danny with his arms round the group; he is relaxed and they are all good friends.

 

 In all the previous pictures, the band have been at formal events and have looked smart. They have all had their hair gelled up except for Dougie, but here Tom can be seen 'letting his hair down' in a more casual environment. Here we see Tom, Danny and Dougie at some sort of party or social event with One Direction's Harry Styles. Here the boys look casual in t-shirts and hoodies. Danny is making a 'rock' symbol with his hand which represents their genre as musicians. The band are usually photographed together at formal events, but outside of that they can be found leading their separate lives with girlfriends and wives.

 

 

 

For the main picture on my Digipak, I will have the band dressed in the same clothes they wore in the video, or something similarly smart to represent their image. The band usually stand in a line so I will mirror this in the picture and have the band put their hands in their pockets. They will look straight at the camera with happy but intense expressions (3rd image above). My band will look smart and formal, but also edgy and modern just like Mcfly.